When David Natroshvili co-founded Spribe out of Tbilisi, Georgia, in 2018, he was not following a well-worn path. He was charting one. A former First Deputy Minister of Economy with an MBA from Kutztown University of Pennsylvania, Natroshvili had built his credibility in government reform and foreign investment before pivoting entirely into digital entertainment. The bet, in retrospect, paid off at a scale few could have anticipated.
A newly published report via AP News details how Spribe closed 2025 with more than 70 million monthly active players, over 6,000 operator clients, and a platform processing roughly 400,000 bets per minute. These are not the numbers of a startup finding its footing — they are the metrics of a mature, dominant player operating at genuine scale across dozens of global markets.
At the center of this story is Aviator, a crash-style multiplayer game that Spribe launched in 2019. The premise is deceptively simple: players place bets and cash out before a multiplying plane flies away. The social layer — seeing real-time decisions from other players — elevated what could have been a basic mechanic into something genuinely engaging. By the close of 2025, Aviator maintained more than 90% market share within its category and delivered 55% year-over-year player growth. No other product in its class comes close.
David Natroshvili has spoken extensively about his design philosophy in prior interviews, emphasizing that Spribe builds first for the player. As he told Revpanda in a 2025 profile, the company’s approach is rooted in simplicity and social engagement — moving beyond conventional iGaming experiences by focusing on what genuinely keeps players coming back. That philosophy is now reflected directly in Aviator’s category dominance.
Spribe’s 2025 recognition extended well beyond product performance. The company received awards at the International Gaming Awards, EGR Europe Awards, SIGMA events, SBC Awards, and Malta Gaming Excellence Awards — spanning categories from product innovation to industry leadership. David Natroshvili was individually recognized in an industry leadership category, reinforcing the degree to which the company’s trajectory is viewed externally as inseparable from his direction.
Geographically, the company’s fastest growth came from Asia, which doubled in scale over the year. Bangladesh, India, and Brazil emerged as the largest markets by monthly active users — a distribution that reflects a deliberate emerging-markets strategy rather than organic drift. The team supporting this expansion also grew substantially, reaching more than 420 employees across offices in Tbilisi, Kyiv, and Warsaw.
What makes Spribe’s story compelling is not just the scale of its growth, but the consistency of its direction. Under David Natroshvili’s leadership, the company has expanded its product portfolio, deepened its operator relationships, and built partnership activations with global entertainment brands like UFC and WWE — all while keeping Aviator at the center. The foundation was built carefully. The ceiling, it seems, has not yet been found.
